Month: January 2021

Personalized pens are one of the most popular brand marketing product. When combined with custom wearables like caps, jackets and personalised tote bags, pen marketing becomes very functional. A pen is a necessity item and it is used every day and almost everywhere. Receiving a new pen is always a good thing. Promotional pens with the name and logo of the brand printed on it are very popular and have a very effective impact on the customers. Just gift the pen to your users and they will use it for many purposes. Your brand will always be visible to them whenever they’ll hold the pen for personal use.

Distribute the promotional pens to passerbys and they will keep it for sure. These marketing products are very cost effective and will keep on promoting your company till the time these pens are functional. It is one of the best tried and tested formula in brand marketing and awareness campaigns

In this blog, we’ll share some of the best benefits of promotional pens:

1. Promotional Pens invoke a sense of brand loyalty: One of the important aspects of a successful business is to make sure timely communication and proper engagement with the new customers. What better way to engage with potential customers than a free gift that they can make use of whenever they want to take note of something or any other writing purposes. Many studies have revealed that distributing free gifts to customers increases chances of your customer opting your brand over your customers as a sense of brand loyalty.
2. Works as a Brand Reminder: Personalised Pens printing include the name and logo of your brand. Whosoever will receive your pen will see your brand whenever he uses your pen. Some people will be keen to know what is written on the pen and so they’ll check it out whenever they will get time. Unlike other marketing products that people throw away when feeling that it’s of no use, pens have a high value and will be passed on from one person to another.
3. A Marketing Method with limitless varieties: Personalised Pens are available in many different sizes, styles, and colors. You can choose from metal pens, plastic pens, premium pens to gift out to the audience based on their importance and association with your brand
4. Promotional Product Generate Sales And Increase Leads: Promotional products like personalized pens make a lasting impression on existing and potential customers. It helps in generating new leads and sales. You will be amazed to know that printing products like personalised mugs, custom pens have a 55% success rate of CTA (Call to Action). This means that when a promotional product has a call to action such as call us or visit our website for more information on its surface, it has better conversion rate than conventional forms of advertising such as papers, radio, and television

As a leading online printing company, we at Logicsofts have the latest print technology with the help of which we can print all kind of designs and products and that too in large quantity

Roll up banner stands also known as roller banners or pull-up banners are an important part of an exhibition or a trade show. They can be a great addition to your point of sale material. Making use of right information on your banner stand will generate a great impact.Focusing on a presentable design is one way of ensuring the impact on the passerbys. It should be considered as much value as other marketing strategies. Our roller banner printing london is one of the most used marketing methods as it has the ability to take your message on the road. We analyzed the offset market and taken note of all the important factors that make roller banners an effective marketing tool

In the blog we will be sharing the top tips of roll up banner stands:

1. Color is your friend: Make use of big fonts and bold colors. We suggest you prefer a subtle effect because hiding in shadows with that simple look won’t do any good. Focusing on striking designs with contrasting tones that will make sure you stand out from the crowd. You’ll need to keep in mind that your branding and corporate promotions require eye-catching and bright colors to gain passerby’s attention. Great design always makes a strong impact on the customers
2. Consider popular Locations for roller banner marketing: Before even initiating the roller banner designing, you need to think of the locations where you are going to use the banners. Are you looking to place it in exhibits and event locations or somewhere near any crowdy location? For effective impact, you will be to consider the ramification of every location and what that means for your banner design e.g in busy exhibition halls and events, you will have to make sure you keep the text to a minimum on the banner and all the important information at the top so that people are able to read the info without even stopping
3. Try to make it easy for the customers: People of the west are accustomed to reading the text from left to right and from top to bottom. The casual passer-bys are the ones who will quickly look at the banner and if they are unable to read the information, there are high chances that you will miss a customer. So, when designing a roller banner, you should keep in mind because this is how the eyes will automatically run over the banner graphics.
4. Keep your logo on the top: Your business logo represents your brand and it should be always placed on the top of the banner along with a core message. It is necessary to keep the main message ( an image of a product on ) at eye level because it will most likely grab someone’s attention as they walk past it.
5. Images & Graphics: If you are planning to include any images on your roll up banner stand, then make sure to use images of high quality. The graphics should be of 300 dpi minimum. Try not to copy images from the internet as there are high chances that the images will be of poor quality and that will impact your roller banner as a whole. Even for other print products like brochures and booklets, use images of high resolution

You can check our other blogs on benefits of flyer printing and Christmas cards as corporate gifts.